Resending Campaigns Marked as Spam

Occasionally, cell phone carriers block a message (bot response or campaign) from being delivered to a recipient because it is perceived as spam. You will see this message delivery failure in a campaign’s CSV Report as error code 30007: Carrier violation. This can happen for several reasons, and Mainstay is not told by phone carriers why a specific message was blocked.

How Can I resend my campaign to these student(s)?

You can choose to resend a revised version of a campaign to students who were affected if the content of the campaign is still timely and relevant. 

1. Compile a list of students who were affected by error code 30007 into a CSV file that you can upload. You can do this by downloading the CSV Report from your initial campaign and filtering the users that have code 30007 in the “Message Failure Code(s)” field. We find that giving them a custom label import such as “[campaign name] blocked messages” will make targeting them for the resend easier.

2. Since you cannot edit campaigns that have already been sent, duplicate the original campaign script and make edits. Follow this list of best practices to increase the likelihood of the campaign being delivered successfully:

1. Include the student name field in the campaign. The more conversational the message reads, the less likely it is to get marked as spam.
2. Move any links within the body of the message rather than at the end. For example, write “Visit mainstay.edu/fafsa for more information” instead of “Visit this page for more information: mainstay.edu/fafsa.”
3. Customize bit.ly links. For example, use bit.ly/campus-tour instead of bit.ly/fjefsjdf 
   

More guidance on editing these messages can be found in the Tips to Avoid Spam Filters

3. Schedule the revised campaign by going to the Campaign Scheduler. You want to send this revised campaign to the list of students you identified in Step 1 above.