Overview

The Label Manager provides a comprehensive view of contact labels, including the ability to rename and delete them. Labels can be applied during a Data Upload (see Uploading Contacts) or by manually editing an individual contact (see Contact Panel). Labels are generally used for filtering the audience of a campaign. (See Creating / Editing Audiences .)

Actions

Within the Label Manager, you can take the following actions:

Filter labels created in alphabetical order (A-Z or Z-A) or chronological (newest first or oldest first), as well as Search for labels matching text entered into the search field.
Rename a label by clicking on it and editing the name.
Delete a label by clicking the trashcan icon on the right.
View the number of contacts that have this label applied.

Comparing Contact Fields and Labels

When deciding whether to use a Custom Contact Field or a Label, use the table below to compare their functionality:

Custom Contact Fields	Both	Contact Labels
Store unique, contact-specific information (e.g., student ID, advisor name, URL)	Can be used to create Audiences	Apply a shared tag to a group of contacts (e.g., “Fall 2025 Cohort,” “Alumni”)
Values must match the selected data type (text, number, date, email, etc.)	Can be added or removed manually on an individual's Contact Profile	Same value applied to all contacts with that label (text type format)
Can be used in Scripts and Personalized Responses		Cannot be used in scripts
Cannot be used to search for Contacts on the Contact page		Searchable on Contact Page
Can’t be accidentally deleted if used in Scripts, Audiences, or Personalized Responses		Can be renamed or deleted at any time. Managed through the Label Manager
Include options like adding to Escalation Emails or including in AI features		Added via import or on an individual's Contact Profile
Can be unset for individuals or in bulk via integration (SFTP, Salesforce, etc.)		Cannot be cleared for specific Contacts or removed via integration

For Custom Contact Fields, a contact can have many fields, but each field can only hold one value.

For Labels, there is just one "Labels" field, but it can contain many values.

You can think of it like this:

Custom Contact Fields are like a set of labeled jars on a shelf — each jar is for one specific type of information (like “Advisor Name” or “Student ID”), and you can only put one thing in each jar.
Labels are like a bulletin board of sticky notes — you can add as many notes as you want, each note representing a label (like “Fall 2025 Cohort,” “Honors Program,” or “Interested in Events”).

Overview

Actions

Comparing Contact Fields and Labels

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